AI has been transforming business communications. Fast.
Over the past few years, tech companies have been releasing increasingly sophisticated AI tools. By adopting them, businesses can increase their efficiency and productivity.
In 2023, adopting AI and integrating these tools into your workflows is no longer a luxury. It’s a necessity if you want to stay ahead of the curve.
Here are five AI tools to supercharge your business communications.
Automatic Call Transcripts and Meeting Summaries
First off, you can harness AI through a cloud-based business phone system. These systems are based on VoIP technology, and combine multiple channels of communication. They commonly combine voice and video calls, instant messaging, live chat, and email.
Crucially, though, they come with incredibly useful AI tools such as automatic call transcripts, voicemail-to-text, and even meeting summaries. No one has to type up the meeting minutes manually anymore. Instead, the AI will sum up the most important points and action items in real-time.
Plus, cloud-based business phone services also offer some nifty customer-facing AI functions, such as voice-based call routing. Instead of having to navigate an endless menu of options (“Press 1 for …”), a caller gets to state their request in their own words. An AI will then parse it and route them to the right person, eliminating frustrations all around.
AI-Aided Content Generation
Since the spectacular launch of generative AI tools like Midjourney and ChatGPT, more and more businesses have been harnessing these services for business communications.
Need to draft an outreach email? Have convert your latest company report into a LinkedIn article, a Twitter thread, and a short video? AI content generation tools have your back.
Relying entirely on AI to churn out content for you is not a sustainable strategy, true. However, using AI-generated drafts as a basis to build on can save you lots of time and effort. Harness these tools to suggest outlines for blog posts or first-draft sales copy. Then leverage your own creativity to flesh it out.
Chatbots
Next up are Chatbots. While they can be annoying if implemented badly, they’re amazing time savers if they’re well-integrated.
Conversational AI can provide instant 24/7 assistance to customers who reach out to you. They’re capable of handling routine queries and of helping people find the resources and information they need to resolve any issues they may be facing.
Plus, they take a massive workload off the shoulders of your human agents. Instead of dealing with a flood of standard queries from (potential) customers, they can now focus on truly complex issues.
Hyper-targeted Advertising Campaigns
Another way to leverage AI to increase your business communication efficiency are hyper-targeted advertising campaigns.
Many analytics tools now incorporate AI to help you make sense of your data and delve deeper than ever to get insights into your audience.
No matter whether it’s profiling the demographics of your social media audience or deciding on the best SEO strategy for your website, AI can help you unearth invaluable patterns from mountains of data. Something that would take a single human innumerable hours.
With these insights, you’ll be able to craft bespoke campaigns that resonate with your audience, and to optimize all your communications – from social media and email marketing to your website and voice calls.
Virtual Assistants for Company Representatives
Finally, there are AI assistants to help you boost the communication efficiency of your business.
These virtual assistants have your back with menial tasks – from sending follow-up emails to scheduling appointments in your calendar – and to provide information at just the right moments.
Let’s take smart call centers as an example. Like the business phone services above, many of them are now cloud-based and come with a handy range of AI tools, including virtual assistants. They also integrate with many other business platforms, such as customer relationship management (CRM) systems.
Virtual assistants will monitor, transcribe, and summarize every single call one of your agent takes from a customer. And store it safely in your CRM. Then, if they ever call back, the AI assistant will automatically pull the relevant record and throw it on your agent’s screen. That means, they’ll instantly have all the information they need to help the customer at their disposal.
Another application of virtual assistants is real-time sentiment analysis. By analyzing the conversation between your agents and the customer as it happens, the AI will be able to detect if things get heated or an agent is struggling. In that case, the assistant can offer suggestions to help the agent defuse the situation.
Final Thoughts
AI is changing the way businesses communicate – both internally among team members and customer-facing. To stay ahead of your competition in 2023, it’s essential to research which AI tools you can adopt to level up your workflows and enhance your efficiency.
By taking the list above as a jump-off point, you’ll be able to pinpoint the best platforms to supercharge your business communications.
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